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Faculty & Staff Updates

March 30, 2010

Colin Donohue ’05, Travis Lusk ’05 present at annual College Media Advisers conference

Colin Donohue and Travis Lusk

Colin Donohue and Travis Lusk

Travis Lusk, a 2005 Elon alumnus, and Colin Donohue, coordinator of student media in the School of Communications and a 2005 alumnus, presented two sessions about student media Web site development on March 15 at the College Media Advisers conference in New York.

Lusk and Donohue gave an initial session titled “Starting a professional student org Web site” that was geared toward students who didn’t have Web sites for their media organizations or who had sites but wanted to reconceive their online presence. The second presentation, titled “Advanced student media Web sites: Content, marketing, technology and revenue,” was a higher level discussion aimed at students who wanted tips about how to promote and monetize their sites.

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Katherine Branston ’09, Lee Bush publish study on social good networks

Lee Bush

Lee Bush

Katherine Branston ’09 and Lee Bush, associate professor in the School of Communications, had a paper published in a special nonprofit issue of the international online public relations journal PRism.

The paper, titled “The nature of online social good networks and their impact on non-profit organisations and users,” examined online networks that connect multiple nonprofit organizations and causes with the public. The study used a mixed-methods approach–content analysis, user survey data and in-depth interviews with nonprofit organizations–to identify emerging trends in cause-related networking and determine the benefits for nonprofit marketing and fundraising.

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Book by David Copeland explores media’s impact on national agenda

David Copeland's Active Voice

David Copeland's Active Voice

When four black students from North Carolina A&T University decided to sit at a segregated lunch counter in a Greensboro, N.C., Woolworth’s store 50 years ago, they didn’t plan on using media to affect national change. They were simply making a principled stand in their small corner of the nation.

But when the local media and, in turn, the national media picked up the story, it led to sit-ins across the country and demonstrated to influential black leaders, such as Martin Luther King Jr., the power of media to influence cultural shifts. It’s anecdotes like these that pepper Communications professor David Copeland’s new book, The Media’s Role in Defining the Nation: The Active Voice, published by Peter Lang Publishing.

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Harlen Makemson studies media, NASA in new book

Harlen Makemson's Media and NASA

Harlen Makemson's Media and NASA

ABC News journalist Jules Bergman filled the TV screen to give an update on the Apollo 13 space mission. Bergman had been covering the space program since before the Gemini missions, so he had become a signature personality in media coverage of lunar events. On this day, Bergman had bad news.

“Apollo 13 is apparently also losing breathing oxygen,” he said. “The emergency has ruled out any chance of a lunar landing and could endanger the lives of the astronauts themselves, if the (lunar module’s) oxygen supply plus whatever is left of the Command Module’s oxygen can’t last them until they can get back to Earth.”

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